The current debate on sustainability is based on an integrated view of the ecologic, economic and social dimensions. A successful economy in terms of sustainable development combines the efficient and prudent use of finite resources, the preservation of the natural environment and the observance of equal opportunities and social cohesion.
The economy depends (partly) on finite resources of society, for example well-trained workers, and the environment, for example raw materials. The dependence on natural resources, however, is applicable not only to the economy and its stakeholders. Equally responsible DCTI considers the actors in a society, such as the consumer. A change in consumer behavior, such as by moving away from "stinginess-is-cool", towards a higher quality consciousness, would make a valuable contribution to sustainable development.
The German CleanTech Institute believes that both sides, companies and consumers (society), which ultimately make use of the goods and services of the economy, need to act responsibly. Of course, this responsibility is affected negatively by adverse forces acting on the part of society, eg income constraints. However, they must represent the overarching goal.
The German CleanTech Institute believes that both businesses as well as consumers (society) need to act independently in order to achieve sustainability. The aim must therefore be to promote the shift in consciousness with the use of CleanTech.